Coke's largest and most recent deal was the $5 billion acquisition of Costa Coffee. This transaction gives Coke meaningful exposure to the global coffee market for the first time.
Coca-Cola’s big bet on coffee retail makes the beverage giant an immediate competitor to the likes of Starbucks, particularly in Costa’s home market of the U.K. Costa operates nearly 4,000 coffee shops throughout the world, and it last year unveiled a $47 million production roasting headquarters filled with massive Probat systems.
One of the most significant examples was in 2019 when Coca-Cola acquired UK coffee chain Costa Coffee for around US $5 billion. The acquisition was driven by a number of factors, but possibly because US consumption of carbonated soft drinks hit a 30-year low in 2017. In 2021, Coca-Cola HBC (the world’s third-largest bottler of Coca-Cola
Briggo makes Briggo Coffee Hauses – free-standing, self-service coffee machines designed for public spaces and offices. Following the acquisition, Coca-Cola has rebranded Briggo’s machines as Costa Coffee Barista Bots. The Barista Bots can be operated through a smartphone app. A spokesperson for the group said: “The investment in Briggo
The US beverage giant Coca-Cola is buying the British coffee-shop chain Costa Coffee in a surprise acquisition. The British company Whitbread is selling Costa for £3.9 billion, or $5.1 billion.
Study with Quizlet and memorize flashcards containing terms like Coca-Cola's August 2018 move to acquire Costa Coffee, an international coffee chain, meant that the acquired company had to first pass which three Tests of Corporate Advantage?, Why is acquisition considered to be an attractive approach for companies seeking diversification into another industry?, Related diversification
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